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General Motors Management: Bob Lutz

Bob Lutz To Head GM Product Development

DETROIT - General Motors Corp. announced its Board of Directors has elected Bob Lutz vice chairman responsible for product development, effective Sept. 1, 2001. Tom Davis, group vice president - product development, will retire in the first quarter of next year.

Lutz, whose agreement runs three years, will report to President and CEO Rick Wagoner. He will serve on both the Automotive Strategy Board and the North American Strategy Board.

He will coordinate closely with Ron Zarrella, president of GM North America, on development of products for the key North American market. He also will oversee the development of GM's global product portfolio.

"Tom Davis told me some time ago of his plan to retire around age 55, so earlier this year we began a formal search -- both internal and external -- for the best person to oversee our vast global product-development organization," Wagoner said.

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"It's time to stop the dominance of the number-crunchers, living in their perfect, predictable, financially-projected world (who fail, time and again), and give the reins to the 'product guys'...those with vision and passion for the customers and their product or service." When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public's imagination with innovative car design and top quality craftsmanship, the money would follow. The "car guys" held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in numbers and spreadsheets. Determined to eliminate the "waste" and "personality worship" of the bygone creative leaders, and maximize profitability, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed. In 2001, General Motors hired Lut

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In the News.....

December 22, 2021

CONCORD, N.C. (WBTV) - Bob Lutz, CEO of Driving 101, which operates NASCAR Racing Experience, Richard Petty Driving Experience and Mario Andretti Racing Experience, presented a donation of $10,000 this week to Speedway Children’s Charities – Charlotte Chapter to support Charlotte-based Beds for Kids.

“We’ve been honored to support Speedway Children’s Charities for many years,” said Lutz. “Since the annual Speedway Children’s Charities gala was cancelled this year, we wanted to make sure we were continuing to help them fulfill their mission in the community with a donation to an important community organization.”

Lutz joined Lisa Starnes, director of Speedway Children’s Charities, and Malcom Graham, executive director of Beds for Kids, at Charlotte Motor Speedway to present the contribution. (Shown L-R: Graham, Starnes and Lutz)

Beds for Kids serves thousands of children and their families each year. With support from the community, they are able to continue advancing their mission of providing beds and essential furniture to children and t