Marketing executive salary

A Day in the Life of a Marketing Executive

A marketing executive directs the marketing of a company’s products or services. Marketing executives know the company’s product line, historical market, potential market, media costs, media response, and budgeting issues. Marketers often have to be intimate with a number of advertising media, such as radio, television, phone solicitation, mail campaigns, and promotional events. Their most difficult task is determining how best to take advantage of any or all of them to promote their product. In addition, “You have to know when to sell your own product, and when to mow down the other guy’s product,” said one New York marketing executive. Marketing takes three basic forms: Positive marketing (the benefits of your product or service), educational marketing (developing a demand for your product by educating people about their needs, such as mouthwash marketers talking about gingivitis), and negative marketing (revealing the flaws in a competitor’s product). Knowing when to do which and how is both the science and art that marketing executiv

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